This project was completed in collaboration with the team at Stay In Your Lane Co., where I was contracted as a UX designer. The work showcased here reflects my contributions as part of the broader creative and strategy team.
Project Overview
La Petite Chérie was a fictional café and franchise brand concept designed as a showcase for our capabilities in brand systems, franchise expansion design, and customer experience.
This self-initiated prompt challenged us to think beyond surface-level aesthetics and develop a holistic brand experience that could flex seamlessly between physical café environments, digital platforms, and B2B franchise communications.
Our deliverables included:
• A scalable visual identity system
• Mobile-first responsive website mockups
• Custom brand imagery and packaging
• Franchise discovery decks to attract potential investors
• A visual style guide for consistent rollout across locations
• A scalable visual identity system
• Mobile-first responsive website mockups
• Custom brand imagery and packaging
• Franchise discovery decks to attract potential investors
• A visual style guide for consistent rollout across locations
This project let us demonstrate both strategic thinking and craft execution to simulate how we would handle a real-world franchise launch from scratch.
Franchise-Ready Environmental Design
From signage to storefront styling, we translated La Petite Chérie’s brand identity into physical touchpoints that communicate warmth, professionalism, and local charm. Each execution, from minimalist blade signs to playful vinyl decals and striped awnings, was designed to be cost-effective, easy to replicate across locations, and visually distinct on any street. These assets create a cohesive presence while allowing room for subtle regional adaptation, a key consideration for franchise growth.
Full Brand System at a Glance
This snapshot captures the breadth of the La Petite Chérie brand system across digital, print, and environmental applications. From typography and color to packaging, illustration, and storefront assets, every element was designed to feel cohesive, charming, and scalable. We focused on building a flexible identity that feels boutique at a single location but polished enough for multi-location franchise growth. The system is expressive without being overwhelming, balancing personality with clarity to support both customer engagement and investor confidence.
Mobile Experience and Brand Storytelling
The mobile interface introduces La Petite Chérie with a focus on warmth, clarity, and sensory appeal. Thoughtfully paired product imagery highlights key menu offerings, while the illustrated background brings depth and continuity from digital to physical space. The brand voice is soft yet confident, guiding users through the café’s value proposition with both charm and precision.
Branded Stickers for Delight and Versatility
A playful sticker system that adds brand presence to packaging, merchandise, and customer moments. Each design balances consistency with visual variety, using custom illustrations and brand patterns to create tactile, memorable touchpoints. These assets enhance the unboxing experience and reinforce La Petite Chérie’s personality across both digital and physical interactions.
Franchise Development Website
The franchise development site was designed to position La Petite Chérie as a compelling investment opportunity. Clean layouts, curated photography, and confident messaging guide potential franchisees through key selling points, including market availability, operational support, and brand differentiation. The visual system reflects the charm of the customer experience while maintaining a polished and professional tone for prospective business partners. This mockup highlights the menu value proposition, paired with a clear path to franchise inquiry.
Key Takeaways
Brand systems should be built to flex: Every element of the La Petite Chérie identity was designed to scale across both small café environments and larger franchise footprints, ensuring consistency without sacrificing charm.
Franchise design requires dual thinking: We created assets that spoke to two distinct audiences—customers and business operators—while keeping the experience visually unified and emotionally resonant.
Modularity enables growth: From website templates to storefront graphics, modularity was a guiding principle that allowed for easy replication, localization, and evolution over time.
Strategy and storytelling go hand in hand: Our design decisions were driven by a clear brand narrative, connecting every visual and interaction back to the promise of indulgence, community, and Parisian-inspired warmth.
Visual delight matters in B2B: Franchise sales decks and development sites were crafted with as much care as customer-facing materials, proving that professionalism can still be expressive and brand-forward.