Hi, I’m Tori 👋 a user experience designer blending systems thinking, storytelling, and visual clarity across digital and physical spaces.
I believe UX design goes beyond screens. It shapes how people move through apps, services, spaces, and everyday interactions.
My work spans app design, brand systems, experiential design, and websites from concept to launch. I help teams show up with clarity and consistency, whether it's a product interface, a pitch deck, or a storefront.
I’ve led design for franchise clients and growing brands, crafting visual systems, user flows, presentations, and environments that all speak the same language. From wireframes to wayfinding, I think about how every touchpoint adds to the full experience and how to make that experience smarter, more human, and more fun.
What I Do
• UX + Product Strategy
End-to-end experience design, feature ideation, flows, and user journeys grounded in research, behavior, and business impact
End-to-end experience design, feature ideation, flows, and user journeys grounded in research, behavior, and business impact
• Interface + Visual Design
Clean, accessible UI for web and mobile, design systems, interaction patterns, and layout design that’s equal parts functional and beautiful.
Clean, accessible UI for web and mobile, design systems, interaction patterns, and layout design that’s equal parts functional and beautiful.
• Brand Design + Direction
Visual identity systems and creative direction that extend beyond the screen because experience is how your brand shows up everywhere, not just in your product.
Visual identity systems and creative direction that extend beyond the screen because experience is how your brand shows up everywhere, not just in your product.
• Prototyping + Microinteractions
Interactive Figma prototypes, motion experiments, and delightful details that elevate usability and bring ideas to life.
Interactive Figma prototypes, motion experiments, and delightful details that elevate usability and bring ideas to life.
• User Research + Testing
Lean, fast, and insightful user interviews, testing plans, behavior studies, and synthesis that actually drives design decisions.
Lean, fast, and insightful user interviews, testing plans, behavior studies, and synthesis that actually drives design decisions.
• Slide Decks + Storytelling
Custom pitch decks, stakeholder presentations, and branded storytelling tools designed to resonate with investors, partners, franchisees, or anyone you're bringing on board. Every slide is a strategic touchpoint.
Custom pitch decks, stakeholder presentations, and branded storytelling tools designed to resonate with investors, partners, franchisees, or anyone you're bringing on board. Every slide is a strategic touchpoint.
• Creative + Concept Design
Visual concepting, moodboards, and early-stage creative that helps teams imagine how an idea will feel, not just function, because experience begins long before a user clicks.
Visual concepting, moodboards, and early-stage creative that helps teams imagine how an idea will feel, not just function, because experience begins long before a user clicks.
Design Toolkit ✏️
I design primarily in Figma, but I also work across:
• Adobe After Effects for motion and microinteractions
• Adobe Photoshop for image editing and asset creation
• FigJam for ideation, user flows, and collaborative thinking
• Illustrator when precision matters
• WordPress for building websites that are easy for marketing teams to update and manage
• Adobe Photoshop for image editing and asset creation
• FigJam for ideation, user flows, and collaborative thinking
• Illustrator when precision matters
• WordPress for building websites that are easy for marketing teams to update and manage
I’m always exploring new tools that help ideas take shape more clearly and collaboratively.
Outside of Work?
I’m probably scouting the best coffee shops around Dallas, diving into a design book, or pinning my next creative obsession on Pinterest. I believe good design is everywhere—you just have to look closely (and maybe carry a sketchbook).